Jurors, mediators, and adjusters decide based on what they understand.
Win the Battle of Meanings.
Schedule a ConsultationFacts exist. But meanings are constructed in the mind. Is this carelessness or the best option available? Is this an accident or a choice? The legally significant meanings that jurors construct from the facts determine your verdict.
Jurors arrive overwhelmed. They receive competing versions of events, competing interpretations, interruptions, objections, jargon. They have limited attention and limited memory. When testimony is dense or confusing, they either simplify it themselves (often incorrectly) or disengage entirely.
The side that provides the first coherent, comprehensible picture of the case gains a decisive advantage. Later evidence gets interpreted inside that mental model. If you don't control the frame, opposing counsel will.
And it's not just jurors. Mediators factor your preparation into their evaluation. Adjusters assess whether you're ready for trial. Opposing counsel watches how you present. Everyone who sees your case decides based on what they understand.
What jurors see, they remember. Pictures survive into deliberation when words fade. A well-designed visual doesn't just illustrate; it teaches. It reduces confusion. It plants the inference you need.
Visuals also signal something to everyone watching: that you're prepared, that you're serious, that you're ready for trial. Mediators factor this in. Opposing counsel factors this in. When they see a polished reconstruction of their client's carelessness, the settlement calculus changes.
Every visual we create answers four questions:
If a visual doesn't serve your case theory, it doesn't belong in your presentation.
We help plaintiff trial lawyers visualize their cases for maximum jury comprehension and persuasion.
Accident reconstructions, scene visualizations, sequences of events. In 3D animation, static renders, or 2D illustration.
Mechanisms of injury, causation chains, standard-of-care violations made visible.
Medical procedure illustrations, expert testimony graphics, document callouts that make the record come alive.
Complete presentation decks for opening statements, witness examinations, and closing arguments.
California Technical Media has supported plaintiff litigators for two decades. Our founder, Ari Zahavi, J.D., combines legal training with visual expertise. He understands case strategy from the attorney's perspective and case facts from the juror's perspective.
We build every visual with Rule 403, 901, and 702 in mind. We know how to support expert testimony under Daubert and Frye standards.
We deliver when promised. Trial dates don't move, and neither do our deadlines.
Everything works with TrialDirector, OnCue, and courtroom presentation systems. Backup formats included.